When the hair tells more about the combing: become a daily gesture of care, feeling and visibility. Hair care treatments today aim to restore strength, shine and harmony to the tired lengths, transforming each shampoo and every mask into a true ritual of well-being.

Deep regeneration and regenerated texture
The new generation of hair treatments is based on light and performing formulas, designed to act on the wire, nourish the fiber and strengthen the structure. Selected ingredients such as vegetable keratin, illipé butter and active ingredients of natural origin return softness and vitality.

Versatility of use and visible result
A regenerating mask is the perfect ally for those who want a moment dedicated to personal care: apply it, let it act, rinse and... voilà: hair shining. Suitable for treated hair, fragile or simply subject to environmental stress, it offers a result that you see and feel.

An Italian touch
Italian brands as Herbat interpret this trend with natural, sustainable and performing products. The Rebuild Mask 200 ml is an example of how selected ingredients and innovative formulas can transform hair care into a real time of daily pleasure.